Conversion Optimisation in simple terms means, are you making the most of out the visitors to you website?
When someone arrives on your site, can they easily find what they are looking for? They could be searching for directions, your email address, phone number, or more information about your products or services.
If they can’t find what they need, they will hit the back button, and return to Google in a matter of seconds. Don’t let that happen to your potential customers.
What does this mean to you?
What we mean when we talk about conversion is when a visitor to your website takes an action that you want them to take.
But what does that look like to you? It could be signing up for an email newsletter, creating an account with a login and password, making a purchase, downloading your app, or something else entirely.
Whatever it is you want your visitors to do, this action is what we will help you to measure and to optimise, making sure you get the maximum value from every website visitor.
Conversion Rate Optimisation Is…
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A structured and systematic approach to improving the performance of your website
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Informed by insights—specifically, analytics and user feedback
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Taking the traffic you already have and making the most of it
Conversion Rate Optimisation Isn’t…
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Based on guesses, hunches, or what everyone else is doing
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Improvements based on what your friend Dave thinks
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About getting as many users as possible, regardless of quality or them
